Learn
Guides to Answer Engine Optimization.
Buyers ask AI who to choose. These guides explain how the answer engines decide, and what you can publish on your own site to become the brand they name. Written the way we tell customers to write, answer-first, no jargon.
What is Answer Engine Optimization (AEO)?
Answer Engine Optimization (AEO) is the practice of getting your brand recommended by AI assistants like ChatGPT, Claude, Gemini and Perplexity. Here's what it is, how it differs from SEO, and how to start.
Read the guide →FoundationsAEO vs SEO: what actually changes
AEO and SEO use the same pages but chase different finish lines: SEO wins a ranking, AEO wins a named recommendation inside the AI answer. Here's what changes.
Read the guide →FoundationsAEO vs GEO: are they the same thing?
AEO and GEO are two names for the same goal: getting your brand recommended inside AI answers. The terms are used interchangeably, here's the distinction and why the label doesn't matter.
Read the guide →How-toHow to get your brand recommended by ChatGPT
A practical step-by-step for getting ChatGPT to name your brand: publish the answer-shaped page, add schema, let GPTBot crawl, and keep your profiles complete.
Read the guide →How-toHow to show up in Google AI Overviews
Google AI Overviews are the AI summaries atop search results. There's no opt-in, you earn inclusion with answer-shaped content, FAQ pages, and crawlers you allow.
Read the guide →How-toWhat is llms.txt (and do you need one)?
llms.txt is a markdown file at yoursite.com/llms.txt that points AI assistants at your priority pages. Here's what it does, an example, and whether you need one.
Read the guide →How-toSchema markup for AEO: the types AI actually reads
Schema markup is structured data, facts about your business written in a format machines read directly. Here are the schema.org types that matter for AEO, and the one mistake that can get you penalised.
Read the guide →CompareThe best AEO tools in 2026, compared
The best AEO tool depends on how you buy. A fair 2026 comparison of enterprise platforms, self-serve trackers, SEO add-ons and MentionLM by buyer need.
Read the guide →In the works
The research report publishes once we have enough scan data to stand behind the numbers, we don’t make them up.